Bo’s Coffee, the award-winning Cebuano coffee chain, with over 100 stores nationwide, launched the country’s first Facebook Messenger-based advance ordering system called BOTTY at Bo’s Coffee Capitol yesterday July 25, 2019. Yours truly was invited to be among the first to experience the innovation.
According to Steve D. Benitez, President and CEO of WS&Landin Inc., the company behind Bo’s Coffee, this development comes at a time when the company is evolving its user experience through technology. He said, “BOTTY serves as a complimentary medium to expand Philippine coffee’s reach. The Bo’s Coffee Advance Ordering BOTTY system is Philippine coffee at your fingertips.”
“As we reach our 25-year mark, we want to cater to the fast-paced lifestyle of our customers. We want to make your daily coffee runs simpler, faster, and more accessible, so you have more time for more important things in life – your passions, your advocacies, and your relationships. We celebrate this innivation as a first of many developments towards digitalization.”, he added.
Cashless payment options
Bo’s Coffee Advance Ordering BOTTY system also has a secure and cashless digital payment system in partnership with PayMaya. “While the system has Cash Payment options, the cashless payment options through PayMaya, credit, and debit cards (Visa and Mastercard), allows our customers to really skip the line.”, said Bo’s Coffee COO, Rachel Fallarme.
With the cashless option, customers can now park curbside in strategic stand alone branches, pick up their coffee, and continue on with their day. Soon, other online payment options will be available such as Grabpay and GCash. Bo’s Coffee is also integrating delivery services to the Advance Ordering BOTTY experience through Grab Express. You may also opt to pay in Cash upon pickup as there is a dedicated BOTTY lane at the stores.
BOTTY system developer Cary Gee was also present at the launch. Initially founding and developing the system with the Singaporean market in mind, Gee decided to bring the BOTTY system to the Philippines through Bo’s Coffee when he saw similar patterns in the Singaporean and Philippine consumer market, both of which are fast-paced, in need of personalization while skipping the queue, and has a good percentage of the market using Messenger instead of downloaded apps.
How to use the Advance Ordering BOTTY
The new Bo’s Coffee Advance Ordering BOTTY system is linked to over 46 Bo’s Coffee branches nationwide, 19 of which are strategic branches throughout Cebu such as Capitol, Banilad Town Center, Filinvest Cyberzone, Ayala Center Cebu branches, SM City Cebu branches, SM Seaside City Cebu, and Mactan-Cebu Airport branches, to name a few.
To experience the Bo’s Coffee Advance Ordering BOTTY system, just go to https://www.facebook.com/BOsCoffeeGetBOTTY/ or type in Bo’s Coffee Advance Ordering on your Messenger.