Skechers, The Comfort Technology Company™, is continuing its expansion in the Philippines with the opening of its largest store in the country at Ayala Center Cebu.
Following the recent opening of five (5) locations in Metro Manila and one (1) in North Luzon, the new Skechers store in the queen city of the south, Cebu City, is in the heart of the region’s premier shopping, dining and entertainment destination, and sets the global lifestyle brand up to deliver stylish and innovative footwear and apparel to more Filipinos in the Visayas.
“We are delighted to continue our expansion in the country with the opening of our largest store in the Philippines here at Ayala Center Cebu in Cebu City,” shared Skechers Philippines country manager Sue Pasustento. “With its prime location and an extensive offering of Skechers footwear, apparel and accessories, this store will be a showpiece for the brand and allow more Cebuanos to directly experience the comfort, style and innovation that defines Skechers around the world.”
Located on the 1st Floor of Ayala Center Cebu in Cebu City, the latest Skechers store in the Philippines features a mid-century modern style inspired design, opening the interior space to bring in the outdoors. The 3,400-square-foot store will offer a wide range of Skechers footwear, apparel and accessories including fashion product, lifestyle looks and Skechers Performance shoes for sport enthusiasts, including Skechers GO WALK, one of the brand’s best-selling categories.
Skechers’ offering is enhanced with the company’s signature comfort innovations—including its patented Skechers Arch Fit Technology™, Skechers Max Cushioning Technology™, Skechers Hyper Burst Technology™, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit Technology™ and Skechers Stretch Fit Technology™.
Skechers’ wide selection of versatile and functional apparel, which include hoodies, jackets, sportswear and shirts, as well as socks, backpacks and hats, allows consumers to dress head-to-toe in active lifestyle looks.
Established in 1992, Skechers’ reputation for style, innovation, quality, and comfort have helped the brand expand worldwide. In 2021, the company transitioned its operations in the Philippines, becoming a directly owned operations and expanding its capital investment in the country. Skechers now has five stores in Metro Manila and seven total retail destinations across the Philippines.