Celebrate the beauty of everyday women in a new campaign by Flawlessly U.
There is beauty in strength, perseverance and doing one’s best. Flawlessly U, a beauty brand under Splash Corporation, shines the spotlight on the beauty that radiates from everyday hardworking women. These women prove that no matter what they go through, they can still be flawless.
Last July 3, Flawlessly U launched the #NotAPrincessStillFlawless campaign in A SPACE Crossroads, Cebu City. The venue was transformed into a live gallery that evoke thoughts and emotions regarding the more common perception of beauty, before leading up to the introduction of Flawlessly U’s new campaign and its accompanying video. The brand’s latest video showed that all women can be flawless, even when everyday life can get challenging. Real women who embody that campaign’s message were also featured and present during the event, helping show that hardworking women are all truly among us, each and every day.
“Everyday life can get very demanding, making it a struggle to get up and conquer the day ahead. There is profound beauty in seeing a woman stand her ground and work hard to power through these challenges,” says Rachelle D. Layda, Marketing Manager. “Flawlessly U believes that the beauty of everyday hardworking women should be recognized and celebrated – no matter what they do, they can still be flawless.”, she added.
Just like the women being honored, Flawlessly U also features equally hardworking beauty products. Best know for its multiple benefits – whitening, smoothening and moisturizing, Flawlessly U comes in different product formants for face and body in Papaya + Calamansi, Green Papaya + Calamansi, and Kojic + Glutathione variants. Flawlessly U products are also easy on the pocket and are available in major supermarkets and sari-sari stores.