The holiday season is all about sharing meaningful moments, thoughtful surprises, and creating memories with the people who matter most. Bringing this spirit to life, Starbucks Philippines introduces its 2027 Starbucks Traditions Collection, celebrating its 24th year in the country with the heartwarming theme “Wrapped in Joy.”
Starting November 3, 2026, customers can look forward to a refreshed collection of festive merchandise, a touching holiday film, and another year of the beloved Starbucks Traditions sticker-collection ritual.
Starbucks Traditions 2027: Wrapped in Joy
Since its introduction in the Philippines in 2004, Starbucks Traditions has become a cherished holiday tradition for Filipinos. From collecting stickers and completing planners to sharing the excitement with friends and family, the annual campaign has become part of how many celebrate the Christmas season.
This year’s “Wrapped in Joy” campaign highlights the happiness found in thoughtful gestures, unexpected visits, and plans made especially for loved ones. It encourages everyone to give back to the people who make the holidays memorable by surprising them with something meaningful.
“Kami Naman”: Starbucks Philippines’ Heartwarming Holiday Film
At the center of this year’s campaign is “Kami Naman” (“It’s Our Turn”), a holiday film about Mara, the friend who always brings her barkada together by organizing their get-togethers.
In a touching reversal, Mara’s friends surprise her at Starbucks with a planner already filled with gatherings they have planned for her throughout the coming year. The story celebrates the love and effort people give to others and reminds viewers that these gestures are remembered and returned.
Set to the iconic Original Pilipino Music (OPM) song “With a Smile” by Eraserheads, the film captures the spirit of friendship, appreciation, and giving back.
Customers can also hear the song playing in Starbucks stores nationwide from November 3, 2026, to January 4, 2027.
Meet the 2027 Starbucks Traditions Collection
Expanding from four items last year to five festive pieces, the 2027 Starbucks Traditions Collection brings thoughtful design and functionality to everyday routines and special occasions.
Inspired by the joy of giving, the collection features warm copper, ivory, and black tones complemented by swirling patterns and woven textures. Designed to resemble gifts waiting to be unwrapped, this year’s lineup introduces two exciting additions: the Travel Case with Towel and the 20oz Glass Mug.
1. 2027 Starbucks Traditions Siren Planner with Pouch
Make every day more meaningful with a weekly planner designed to help organize schedules, remember important dates, and plan gatherings. Featuring zodiac-inspired monthly artwork and a woven-texture cover, the planner comes with a pen, a copper pouch, and a surprise keychain featuring one of five collectible designs.
2. 2027 Starbucks Traditions Travel Case with Towel
New to the collection, the Travel Case is designed to keep travel essentials organized. Its ivory hard case features a ridged, luggage-inspired finish and comes with a matching towel, making it a practical companion for upcoming adventures.
3. 2027 Starbucks Traditions 20oz Stainless Steel Tumbler
Featuring swirling copper waves against an ivory background, this 20oz Stainless Steel Tumbler combines festive aesthetics with everyday functionality. It keeps beverages hot or cold and comes with a flip-top straw and built-in carry handle for coffee lovers on the go.
4. 2027 Starbucks Traditions 24oz Cold Cup
Add a festive touch to cold beverages with this 24oz Cold Cup, featuring sparkling champagne glitter and a sleek black lid. Its coffee cherry leaf straw topper helps keep the straw covered, whether you’re enjoying a refreshing drink at home or on the go.
5. 2027 Starbucks Traditions 20oz Glass Mug
Another new addition to the collection, the 20oz Glass Mug features a striking gradient design that fades from black to transparent, complemented by a vertical Starbucks wordmark. Complete with a straw, it is perfect for enjoying coffee, tea, and other favorite beverages at home or at your neighborhood Starbucks.
How to Collect Starbucks Traditions 2027 Stickers
Customers can participate in the annual Starbucks Traditions promotion from November 3, 2026, to January 4, 2027.
Here’s how it works:
- Earn one e-sticker for every Tall, Grande, or Venti handcrafted beverage purchased at participating Starbucks stores nationwide.
- Collect stickers through the Starbucks® PH App or a QR Promo Card.
- Complete 19 e-stickers to redeem one item of your choice from the 2027 Starbucks Traditions Collection.
- Redeem your collected stickers for your chosen merchandise until March 5, 2027.
Whether you’re collecting the planner, adding a festive tumbler to your coffee routine, or gifting a thoughtful surprise to someone special, Starbucks Traditions makes the holiday season even more memorable.
Wrap Someone’s Holiday in Joy
With its five-piece collection, heartwarming holiday film, and familiar sticker-collecting tradition, Starbucks Philippines invites everyone to celebrate the season through meaningful gestures and shared moments.
This holiday season, it’s time to surprise the people who have always made the holidays special for everyone else.
For more information about the 2027 Starbucks Traditions Collection and holiday offerings, visit www.starbuckstraditions.ph.